Good SEO helps attract more visitors to your website without the need to pay for advertising, by placing your site higher up in search results.
There is no ‘one weird trick’ to rank better with search engines, despite what some people might tell you.
However, there are some things you can do to improve your SEO.
Improve your content
Quality content is at the heart of good SEO.
The key to producing good content is knowing what your target audiences want.
Good content is original, engaging, concise, authoritative and accurate. But most importantly, it answers users’ questions by providing them with the information they were seeking when they came online.
Use of keywords
This refers to the key terms people tend to type in when doing online searches. You can use keyword research tools to find relevant and popular keywords that relate to your industry.
If you use keywords in your content, it’s important not to overdo it. Keywords need to fit naturally within your text without sounding fake or forced. Otherwise, you could find your site being de-ranked!
Backlinks happen when other sites link to your site online and they can give your site more kudos. However, the links should come from high-authority sites that are related to yours in some way.
There are a few other ways to improve your SEO. This includes having a website that loads fast, is easy to navigate and mobile-friendly. Sharing content on social media platforms can also be helpful.