While COVID has hit many B2B businesses hard, some have managed to keep afloat and recover well.
One of these is the Minuteman Press franchise in Prahran. The owners, who have operated the business for over two decades, say their number one tip is to “keep engaging with your customers.”
It certainly appears that the relationship-focus of this business has served it well over the years!
So let’s take a look at some of their top marketing tips, as reported by Inside Franchise Business.
- Focus on high-demand products and services – by engaging with customers, the Minuteman franchise owners were able to ascertain what types of products and services their customers needed to help them when re-opening.
- Direct marketing – in this case, direct marketing involved visiting every café and restaurant in the area, to connect in person and find out what the businesses were doing differently due to COVID.
- A strong call to action – this is always important to show your visitors what to do next, and may involve use of an opt-in form, a button, a phone number or email address for contact, and so on.
- Track campaigns –analytics tools (such as Google Analytics) are important for measuring the success of marketing campaigns. They provide you with valuable feedback and information for refining your marketing strategies in the future.
But in the end, your primary focus should be to put your customers’ needs first. Everything else springs from there!